We redesign sales territories, franchise zones, and service areas using spatial mathematics—not intuition. The result: equitable workloads, higher rep performance, and zero cannibalization.
230Territories redesigned in US healthcare project
14US states covered in single engagement
+31%Market coverage improvement
0Territory overlaps post-optimization
The Problem with Current Territories
Most territory maps are ZIP codes drawn in 2010. Your market has changed.
Hand-drawn territories cause revenue leakage, rep burnout, and internal conflict. Spatial optimization fixes all three.
❌ Before: Legacy Territories
• ZIP-code boundaries ignore drive time
• Overlapping rep coverage areas
• Unequal workloads cause attrition
• High-demand zones under-resourced
• Growth markets missed entirely
• No demographic weighting
✓ After: Spatially Optimized
• Drive-time polygons replace ZIP codes
• Zero overlap, zero gap
• Equal demand weighting per territory
• Resources aligned with demand surface
• White-space markets captured
• Weighted by population, income, density
Who We Work With
Territory optimization for every type of expansion structure.
🏥
Healthcare Networks
Physician territory design, sales force alignment, and patient catchment optimization for multi-state healthcare organizations.
Case: 230 territories · 14 US states
🏪
Franchise Operators
Exclusive territory definition for franchise systems that need to prevent cannibalization while maximizing system-wide coverage.
Service: Voronoi-based franchise zones
📦
Logistics Operators
Last-mile delivery zone design, depot catchment optimization, and route territory restructuring for efficiency gains.
Service: Network-wide zone redesign
Free Territory Review
Tell us your territory structure. We'll show you where it's costing you revenue.
We'll review your current territory design, identify the overlap and gap zones, and show you the potential coverage improvement—free of charge.
Clients have achieved:
→ Up to 31% increase in market coverage
→ Zero inter-territory overlap post-redesign
→ Equalized workloads across all reps
→ Faster territory scaling for new hires
Request Free Territory Analysis
For sales networks, franchise systems, and logistics operators
Delivered in 3 business days. No automated reports.